I design experiences people can feel.
Human, clear, and built to work in the real world.
I work across brand strategy, experience design, and cider — creating clear, human experiences through communication, touchpoints, and the behind-the-scenes systems that make it all hold together.
- If it touches a human, I’m interested.
- If it’s messy, fuzzy, or leaking … even better. 😄
- Handoffs and edge cases? I see them. Kindly. Relentlessly.
A few things I do especially well
Service Design / CX
Scaling customer experience to 3,000+ properties
As HelloSpoke grew from startup to national platform, onboarding and support needed to scale. I built the playbooks, training, and systems that helped teams adopt the product confidently — from day one to day 100.
Experience Design
Selling a $45K machine with an $18 demonstrator
Sales reps needed a way to explain complex equipment without bringing a 2,000-lb machine to every meeting. I designed a portable, content-rich flip chart that helped start conversations anywhere — and even close deals without the product on-site.
This was many years ago, but the problem solving and design thinking are still relevant ;)
Product / UX
Designing a product that handles real-world conversations
Notify helps property teams manage resident communication at scale. I designed flows and interfaces that balanced automation with clarity — making complex interactions easier for both staff and residents.